Primo means the best. The best waves, the best people, the best places to be. That's why it's the name of Hawai'i's original beer, first brewed in 1897. Exclusively at Rix Island Wear. The Primo Beer Collaboration Collection.
This button down shirt is ideal for a day at the office or an evening out on the town. Represent yourself with Primo (or give the gift of Primo).